Information for Sellers
Home buyers search for properties in various ways. Extensive studies have shown where home buyers come from and the media they use to find their homes. It is important for us to understand this and focus our attention on these types of media. From 2001-2009 Buyers are documented to come from a few major sources. As the internet and Real Estate professionals increase, other media decrease. This is important to understand when focusing on target advertising and investing in the highest return.
Even though buyers are originated mostly from the Internet, other Real Estate agents through the MLS and Yard Signs; they often use other forms of media during their home search process.
2009 Statistics show that many forms of media are used in the home buying search process. Although buyers look at other forms of media, it should not be confused with the origin of buyers. All forms are useful, however only a few legitimately originate real buyers.
